| Aujan
was established in 1905 and is the largest privately-owned, independent
soft drink and confectionery marketer, manufacturer and direct distributor
in the Middle East.
Brands
The Company's greatest strength is its long association with leading
international brands and with well-established own brands. Significant
investment has been made over the years and continues to be made
into maintaining the marketing equity of the brand portfolio.
Technology
Aujan is committed to technological leadership in the manufacture,
marketing and distribution of its products. Continuous new product
development, innovative packaging designs and information technology-driven
supply chain management ensure that the Company maintains leadership
over its competitors by a factor of several years.
Vision
Based on a well-established home market in the Gulf Cooperation
Council countries (Saudi Arabia, Kuwait, Bahrain, Qatar, UAE,
Oman) Aujan has a vision of expansion to the rest of the Middle
East, Iran, East and North Africa.
|
