Vimto has been associated with family gatherings and joyous emotions since its introduction into the Middle East by Aujan in 1928.

During the Holy Month of Ramadan alone, over 10 million bottles are sold.

Vimto was introduced as a cordial and still dominates the dilute drinks sector with 90% of the market.

The brand is now available in a range of variants - Pre-mixed, Carbonated Bottles, Cans, PET and Tetra Pak Packages.